CSR Communication

CSR Communication

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Report or Communication!

The most effective CSR reporting will be mindful of both of the company’s achievements and the priorities of the people who will read the report: employees, customers, community representatives, NGOs, and yes, shareholders. Integrating their priorities into your CSR strategy can help you maximize the impact of your reporting. But how?

From CSR report to CSR Communication all year round

Ultimately your goal should be to shift your approach to CSR communication away from just focusing on that annual communication behemoth: the CSR report. I understand why companies get so bogged down with the report – it’s a huge job with many moving parts and input from many different departments and internal stakeholders.

But ultimately it’s not the contents of the report, but the act of reporting that matters most – and that communication channel should be open all year round.

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